Over the past 15 years or so, the traditional look of yellow gold jewellery has very much fallen out of favour – has even been shunned – and the white metals of platinum, palladium and white gold have dominated.
This sentiment is slowly changing – yellow gold is set to make a big comeback!
The jewellery industry is seeing a dramatic increase in requests for yellow gold wedding rings, earrings, chain and watches, prompting jewellers to increase their display supply ratio from the typical spread of 30% yellow gold and 70% white metals.
Changes in fashion, changes in the economy and the promotion of yellow gold jewellery by red carpet trendsetters are amongst the reasons for this and today yellow gold wedding rings are becoming a hot trend. Fashion trends are ever changing. What may be fashionable one month is completely out the next. While fine jewellery designers always keep fashion trends in mind, because of the high expense of gold or diamonds, and the need for the piece to be ‘timeless’ enough to last a lifetime, wedding rings and other fine jewel trends a far more constant.
With the recent volatility of the economy, investors have been eager on gold – pushing prices sky high – and this has also have prompted the yellow gold jewellery trend as it is seen as far more desirable to exhibit your jewellery as being golden. Also, many people down on their luck are exchanging old gold jewellery for cash, and this has brought on a surge of ready made wedding rings and other items to the market.
The recent yellow gold trend has been heating up in Europe and continues to grow – the rest of the world is sure to follow. The rich warmth and shine of yellow gold has been seen all over the red carpet, surging the interest in golden wedding rings.
Vintage styled weddings and wedding dresses have become popular with brides choosing champagne coloured wedding dresses and yellow shades for flowers – warmer colours are ‘in’. The look of a yellow gold wedding ring perfectly matches a nostalgic lacey dress so many brides are going with the warmer toned metals. Yellow gold offers warmth, luxury and a royal flair that white metals simply cannot.
Yellow gold also does not require yearly plating to keep it’s white shine – so for practicality’s sake – yellow gold does offer a more hassle-free option.


















